PILMMA 2025 Summit Agenda
DAY 1 - April 29, 2025
7:00 AM - 8:45 AM -
Registration
7:30 AM - 8:15 AM - VIP Breakfast with Ken *for VIPs & Mastermind Members Only
Sponsored by: CaseStatus
7:30 AM - 8:15 AM - Continental Breakfast *for Attendees and Exhibitors
8:30 AM - 8:45 AM - Welcoming Remarks
Ron Eccles
8:45 AM - 9:15 AM - The 3 Biggest Trends Affecting the Future of Your Firm
Ken Hardison
9:15 AM - 10:15 AM - No Matter What
Sterling Hawkins
10:15 AM - 10:45 AM - BREAK
10:45 AM - 11:30 AM - Building Accountability in Your Legal Marketing Partnerships
Tanner Jones
11:30 AM - 12:00 PM - Law Firm KPIs 2.0
Micki Love
12:00 PM - 1:00 PM - LUNCH
Sponsored by: Ten Golden Rules and Consumer Attorney Marketing Group
1:00 PM - 1:30 PM - Associate Attorney Compensation
David Vicknair
1:30 PM - 2:15 PM - How Law Firm Owners are Unlocking New Profits by Unleashing Higher Performance for their People
Jay Henderson
2:15 PM - 3:00 PM - ROI Reality Check: Prioritizing Profit Over Calls
Cassidy Lewis
3:00 PM - 3:30 PM - BREAK
3:30 PM - 4:00 PM - How to Compete with the 800 lb. Gorilla in Your Marketing
Trey Harrell
4:00 PM - 4:45 PM - From 2 to 200, Key Steps in Scaling Your Firm
Greg Ward
Jany Martinez-Ward
4:45 PM - 5:15 PM - How to Sign More Cases Using AI
Hayden Haskins
David Haskins
5:30 - 7:30 PM - Welcome Reception & Silent Auction
Co-Sponsored by: Razor Rank & FirmPilot
DAY 2 - April 30, 2025
7:30 AM - 8:15 AM - VIP Breakfast with Ken *for VIP Attendees and PILMMA Mastermind Members only.
7:30 AM - 8:15 AM - Continental Breakfast *for all Attendees and Exhibitors
8:30 AM - 9:10 AM - How We Grew from 300k to 16 Million Per Year in Revenues
Matt Dubin
9:10 AM - 9:30 AM - Using AI to Dramatically Improve your Google Ads (PPC) Results
Andrew Orlander
9:30 AM - 9:50 AM - How Our Firm Doubled Our Profit Margins
Lawrence LeBrocq
9:50 AM - 10:10 AM - The $50 Million AI Marketing Method For Law
Jake Soffer
10:10 AM - 10:30 AM - BREAK
10:30 AM - 11:00 AM - Hidden Gems: Advanced Marketing Strategies Your Competitors are Overlooking
Jon Robinson
11:00 AM - 11:20 AM - The 3 Hottest New Strategies to Generate Cases for Your Law Firm
Jay Berkowitz
11:20 AM - 12:05 PM - 8 FIGURE PANEL Moderated by Jason Melton
Jason Melton, Moderator
Seann Malloy
Gary Martin Hays
Ben Leader
Ashley Marks
12:05 PM - 1:05 PM - Lunch
Sponsored by Consumer Attorney Marketing Agency
1:05 PM - 1:35 PM - The Secrets To Getting To The Top Of Local Service Ads
Thomas Glasgow
1:35 PM - 2:10 PM - Shore Up: How Near Shoring Method Transformed my Business
Jason Melton
2:10 PM - 3:00 PM - The Secrets to Scaling Your Law Practice
Ken Hardison
3:00 PM - 3:30 PM - Break
3:30 PM - 4:15 PM - 10 Marketing F@-%-Ups to Avoid at Any Cost
Eric Morgan
4:15 PM - 5:00 PM - 14 Graphs Marketing Vendors Don't Want You to See
Conrad Saam
5:30 PM - 7:30 - Mastermind Reception *by invitation only
Sponsored by DRIVE Law Firm Marketing
DAY 3 - May 1, 2025
7:30 AM - 8:15 AM - VIP Breakfast with Ken *for VIP Attendees and PILMMA Mastermind Members only.
7:30 AM - 8:15 AM - Continental Breakfast *for all Attendees and Exhibitors
8:30 AM - 9:00 AM - Crushing Local Search: What it Takes to Get into the Map Pack
Seth Price
Nalini Prasad
9:00 AM - 9:30 AM - YouTube Strategies that Work
Jeff Hampton
9:30 AM - 10:00 AM - How to Leverage Media and Earn Strong Backlinks that Help You Rank Higher with Google
Jason Hennessey
10:00 AM - 10:30 AM - Break
10:30 AM - 11:15 AM - AI Update
Justin Lovely
11:15 AM - 12:00 PM - Social Media Panel Moderated by Gracie Howes
Gracie Howes, Moderator
Moe DeWitt
Justin Lovely
Jason Melton
Steve Malman
12:00 PM - 1:00 PM - LUNCH
Sponsored by Mockingbird
1:00 PM - 1:45 PM - Intake Panel Moderated by Micki Love
Micki Love, Moderator
Kerri Coby White
Chris Mullins
Yani Smith
1:45 PM - 2:30 PM - The Best Strategies for Video Marketing
Cindy Speaker
2:30 PM - 3:00 PM - Hiring Remote Team Members
Mary Ellen O’Connor
3:00 PM - 3:30 PM - Break
3:30 PM - 4:00 PM - Mass Torts Update
Steve Smith
4:00 PM – 4:15 PM - The Freedom Formula: How to Thrive with VAs
Raquel Gomes
4:15 PM - 5:00 PM - True A.I. vs Smart Algorithms: Navigating the Murky Waters of Artificial Intelligence in Personal Injury Law Firms
Eric Sanchez
5:00 PM - 6:00 PM - Roundtable Sessions
Social Media Roundtable with Moe DeWitt
Intake Roundtable with Kerri Coby White
YouTube Marketing Roundtable with Jeff Hampton
TV Advertising Roundtable with Eric Morgan
Referral Marketing Roundtable with Tom StLouis
AI Roundtable with Justin Lovely
Video Marketing Roundtable with Cindy Speaker
Radio Roundtable with Gary Sarner
Offshore Staff Roundtable with Jason Melton
LSAs Roundtable with Thomas Glasgow
Grassroots Marketing Roundtable with Cassidy Lewis
SEO Roundtable with Tanner Jones
Law Firm Operations Roundtable with Micki Love
Hiring Roundtable with Jay Henderson
Livestreaming Advertising Roundtable with David Klein
Website Homepage Design Roundtable with Jay Berkowitz
8:30 PM - 11:30 PM - KARAOKE PARTY
Sponsored by Hona
DAY 4 - May 2, 2025
7:30 AM - 8:15 AM - VIP Breakfast with Ken *for VIP Attendees and PILMMA Mastermind Members only.
7:30 AM - 8:15 AM - Continental Breakfast *for all Attendees and Exhibitors
8:30 AM - 9:00 AM - Marketing Your Law Firm Using AI
Gracie Howes
9:00 AM - 12:00 PM - RAPID FIRE Sessions
9:00 AM - 9:30 AM - Referral Marketing
Tom StLouis
9:30 AM - 10:00 AM - Insight, Impact, and Innovation: AI for Growth Hungry Firms
Kerri Coby White
10:00 AM - 10:30 AM - Break
10:30 AM - 10:45 AM - Hidden Gems: Boosting Your Productivity with Microsoft Tools you Already Have
EJ Haley
10:45 AM - 11:00 AM - Winning the Hispanic Market in 2025 & Beyond: What Law Firms Must Know
Liel Levy
11:00 AM -11:15 AM - Leveraging Your Team's Operational Strengths to Drive Bottom Line Results
Erica Caviness
11:15 AM - 11:45 AM - The Top Reports You Need to Manage your Firm
Micki Love
11:45 AM - 12:15 PM - How to Implement what you've learned this week with Quarterly Strategic Planning