PILMMA 2025 Summit Agenda
DAY 1 - April 29, 2025
7:00 AM - 8:45 AM - Registration
Begin your event journey by seamlessly registering and picking up your event materials.
7:30 AM - 8:15 AM - VIP Breakfast with Ken *for VIPs & Mastermind Members Only
Sponsored by: CaseStatus
7:30 AM - 8:15 AM - Continental Breakfast *for Attendees and Exhibitors
8:30 AM - 8:45 AM -
Opening Remarks with Ron Eccles
8:45 AM - 9:15 AM -
The 3 Biggest Trends Affecting the Future of Your Firm with Ken Hardison
9:15 AM - 10:15 AM -
No Matter What with Sterling Hawkins
10:15 AM - 10:45 AM - BREAK
10:45 AM - 11:30 AM -
Building Accountability in Your Legal Marketing Partnerships with Tanner Jones
11:30 AM - 12:00 PM -
Law Firm KPIs 2.0 with Micki Love
12:00 PM - 1:00 PM - LUNCH
1:00 PM - 1:30 PM -
Associate Attorney Compensation with David Vicknair
1:30 PM - 2:15 PM -
High Performance Management with Jay Henderson
2:15 PM - 3:00 PM -
ROI Reality Check: Prioritizing Profit Over Calls with Cassidy Lewis
3:00 PM - 3:30 PM - BREAK
3:30 PM - 4:00 PM -
How to Compete with the 800 lb. Gorilla in Your Marketing with Trey Harrell
4:00 PM - 4:45 PM -
10 Marketing F@-%-Ups to Avoid at Any Cost with Eric Morgan
4:45 PM - 5:15 PM -
How to Sign More Cases Using AI with David Haskins
5:30 - 7:30 PM - Welcome Reception & Silent Auction
Co-Sponsored by: Razor Rank & FirmPilot
DAY 2 - April 30, 2025
7:30 AM - 8:15 AM - VIP Breakfast with Ken *for VIP Attendees and PILMMA Mastermind Members only.
7:30 AM - 8:15 AM - Continental Breakfast *for all Attendees and Exhibitors
8:30 AM - 9:10 AM -
How We Grew from 300k to 18 Million Per Year in Revenues with Matt Dubin
9:10 AM - 9:30 AM -
Using AI to Dramatically Improve your Google Ads (PPC) Results with Andrew Orlander
9:30 AM - 9:50 AM -
TBA
9:50 AM - 10:10 AM -
TBA
10:10 AM - 10:40 AM - BREAK
10:40 AM - 11:00 AM -
TBA
11:00 AM - 11:20 AM -
TBA
11:20 AM - 12:05 PM -
8 FIGURE PANEL with Seann Malloy, Gary Martin Hayes, Ben Leader, Ashley Marks (Jason Melton, Moderator)
12:05 PM - 1:05 PM - Lunch & Networking
Refuel your energy with a delicious lunch while continuing to network. Use this time to discuss the sessions, exchange ideas, build connections, and visit vendors for new ideas and solutions.
1:05 PM - 1:35 PM -
Hiring Remote Team Members with Mary Ellen O'Conner
1:35 PM - 2:10 PM -
Shore Up: How the Regents Near Shoring Method Transformed my Business with Jason Melton
2:10 PM - 3:00 PM -
The Secrets to Scaling Your Law Practice with Ken Hardison
3:00 PM - 3:30 PM - Break
3:30 PM - 4:30 PM -
From 2 to 200, Key Steps in Scaling Your Firm with Greg Ward and Jany-Martinez Ward
4:30 PM - 5:00 PM -
Marketing Your Law Firm Using AI with Gracie Howes
5:30 PM - 7:30 - Mastermind Reception *by invitation only
Sponsored by DRIVE Law Firm Marketing
DAY 3 - May 1, 2025
7:30 AM - 8:15 AM - VIP Breakfast with Ken *for VIP Attendees and PILMMA Mastermind Members only.
7:30 AM - 8:15 AM - Continental Breakfast *for all Attendees and Exhibitors
8:30 AM - 9:00 AM -
Crushing Local Search: What it Takes to Get into the Map Pack with Nalini Prasad and Seth Price
9:00 AM - 9:30 AM -
YouTube Strategies that Work with Jeff Hampton
9:30 AM - 10:00 AM -
How to Leverage Media and Earn Strong Backlinks that Help You Rank Higher with Google with Jason Hennessey
10:00 AM - 10:30 AM - Break
10:30 AM - 11:15 AM -
AI Update with Justin Lovely
11:15 AM - 12:00 PM -
Social Media Panel with Moe DeWitt, Justin Lovely, Jason Melton (Gracie Howes, Moderator)
12:00 PM - 1:00 PM - LUNCH
1:00 PM - 1:45 PM -
Intake Panel with Kerry Coby White, Chris Mullins, Yani Smith (Micki Love, Moderator)
1:45 PM - 2:30 PM -
The Best Strategies for Video Marketing with Cindy Speaker
2:30 PM - 3:00 PM -
The Secrets to Getting to the Top of Local Service Ads with Thomas Glasgow
3:00 PM - 3:30 PM - Break
3:30 PM - 4:15 PM -
Mass Torts Update with Steve Smith
4:15 PM -5:30 PM - ROUNDTABLES Sessions
1-Social Media with Moe DeWitt
2-INTAKE with Kerri Coby White
3-YouTube Marketing with Jeff Hampton
4-TV Advertising with Eric Morgan
5-Referral Marketing with Tom StLouis
6-AI with Justin Lovely
7-Video Marketing with Jimbo Marshall
8-Radio with Gary Sarner
9-Offshore Staff with Jason Melton
10-LSAs with Thomas Glasgow
11-Grassroots Marketing with Cassidy Lewis
12-SEO with Tanner Jones
13-Law Firm Operations with Micki Love
14-Hiring with Jay Henderson
15-Livestreaming Advertising with David Klien
16-TBA