2022 PILMMA Super Summit Agenda

June 27, 2022 - Day 1 - Super Summit

11:00 am - 1:00 pm

Registration

1:00 pm - 1:30 pm

Opening Remarks - Ken Hardison, Esq. with PILMMA

1:30 pm - 2:15 pm

How to Save Up to 60% on Legal Fee in Mass Torts - Michael Blom, Esq. with The Lake Law Firm

  • Working with co-counseling
  • We do the heavy lifting
  • Guaranteed cases

2:15 pm - 3:00 pm

The WOW Factor: Superpower Your Brand with PR + SEO + Great Marketing - Steve Nober with Consumer Attorney Marketing Group

  • The what and where of the message
  • Using proactive PR to boost brand recognition in your market
  • The one-two effect of PR + SEO to position your firm as a trused authority

3:00 pm - 3:15 pm

Break

3:15 pm - 4:00 pm

Mass Tort Mastery: Best Practices in choosing your Tort, Launching your Advertising, and Choosing your Co-Counsel - Steve Smith

  • Landscaping of today's torts
  • What to know when advertising for mass torts
  • What to know/ask when choosing a co-counsel partner

4:00 pm - 4:45 pm

Expansion & Growth with Virtual Legal Staffing - Hamid Kohan with Legal Soft Solutions

  • Lower cost of operation
  • Scalable Solution
  • Faster Growth

4:45 pm - 5:30 pm

How We Generate 6 and 7-Figure Cases on Facebook - Luke Russell with Russell Media

  • Why education-based marketing works on social media
  • The three secret ingredients your campaign must have to be successful
  • The exact model for building and executing a campaign

6:30 pm - 8:30 pm

NETWORKING RECEPTION - sponsored by Persist


June 28, 2022 - Day 2 - Super Summit

7:30 am - 8:30 am

Breakfast with Ken for VIPs & PILMMA Mastermind Members ONLY

Topic: Increasing Your Intake Conversions

8:30 am - 8:45 am

Opening Remarks from Ken Hardison, Esq. with PILMMA

8:45 am - 10:00 am

Keynote Speaker: Scaling Up Your Law Firm in 2022 - Verne Harnish

10:00 am - 10:15 am

Break

10:15 am - 11:00 am

People, Process, Technology: How to use all of them together to resolve bottlenecks and get your cases to conclusion - Eric Sanchez with GrowPath

  • How to keep talent
  • How to fine-tune your processes with technology
  • Improve intakes, streamline case management and visibility through analytics

11:00 am - 11:45 am

Is Your Law Firm Marketing Strategy S.M.A.R.T.? The 5-step guide toward scalable and successful goal achievement - Tanner Jones with Consultwebs

  • Learn about SMART goal setting
  • How to implement SMART marketing tools
  • Ways to optimize your firms existing marketing efforts

11:45 am - 12:15 pm

Know Thy Numbers: How measuring KPIs can Guarantee Profitability - Craig Goldenfarb, Esq. with Law Offices of Craig Goldenfarb, P.A.

  • In order to run your law firm as a profitable business, you must decide what data to measure and measure such data consistently
  • You must let your attorneys and staff know what metrics they are being measured by
  • You must set your compensation plans to reward your lawyers and staff based on these metrics

12:15 pm - 1:30 pm

Lunch - sponsored by Consumer Attorney Marketing Group

  • Mastermind Awards

1:30 pm - 2:15 pm

Mastermind Panel Discussion:

What it takes to grow your law firm - Ken Hardison, Esq., Moderator

Panel: Greg Ward, Esq., Ken Kitay, Esq., Justin Lovely, Esq., Amy Lawrence Lovely, Esq., Matt Dubin, Esq., Kevin Seaver, Esq.

2:15 pm - 3:00 pm

The 5 Keys to Scaling Your Law Firm - Ken Hardison, Esq. with PILMMA

3:00 pm - 3:30 pm

Break

3:30 pm - 4:15 pm

The Marketer's Checklist - Eric Morgan with Morgan & Co.

  • Systematically create marketing plans
  • Best practices and tips to save time and money
  • Understanding of the components of PI marketing

4:15 pm - 5:00 pm

Every problem is a Leadership Problem - Bill Biggs

  • Elite law firms have elite leadership
  • Love your people and demand high performance
  • The culture myth: It's not what you think it is

5:00 pm - 5:45 pm

Thinking Outside the Box: Superpower Secrets for the 21st Century Law Firm that Transform Ordinary Client & Team Experiences into Extraordinary Results - Scott Monge, Esq. and Janice Smith with Monge & Associates

  • Moonshot Growth: More cases, More Team Members & More Money
  • Mastering the Three (3) R's - Reviews, Referrals & Revenue
  • Delivering a Ritz Carlton Client Experience on Motel 6 budget

6:30 pm - 8:00 pm

Mastermind Reception - sponsored by Russell Media


June 29, 2022 - Day 3 - Super Summit

7:30 am - 8:00 am

Breakfast with Ken for VIPs & PILMMA Mastermind Members ONLY

  • Topic: Key to Success "Focus and Discipline"

8:30 am - 9:00 am

Tax Secrets Every Attorney Must Know - Boris Muscheyev, CPA with BORISMTAX

  • Simple secrets to reducing your taxes
  • Best entity structure for attorneys
  • Maximizing real estate deductions for law firms

9:00 am - 9:30 am

Cutting Through the Noise: How to Stand Out on Social Media - Moe DeWitt, Esq. with DeWitt Law Firm P.A.

  • Social media, less expensive, more effective
  • Content creation allowing creativity, quick turnaround, and engagement
  • Create a connection with your audience

9:30 am - 10:00 am

7 Ways to Keep Your Team From Leaving You - Ken Hardison, Esq. with PILMMA

10:00 am - 10:30 am

The Vertical Video War - Ali Awad, Esq. with CEO Lawyer

  • Tiktok
  • Facebook
  • YouTube

10:30 am - 11:00 am

Break

11:00 am - 11:30 am

Best in Class Call Center Operations - Rob Levine, Esq. with Rob Levine and Assoc.

  • Inbound and Outbound call system "The Chase"
  • Analytics
  • Compensation for the team

11:30 am - 12:00 pm

Turning Your Staff into Mini Marketers - Allan Ziffra, Esq. and Luis Gracia, Esq. with Rue & Ziffra

  • Employee referrals
  • Employee social media posts
  • Expand your social media reach

12:00 pm - 1:30 pm

Lunch - sponsored by Legal Soft Solutions

1:30 pm - 2:00 pm

Building a Brand and a Life - Morris Bart, Esq. with Morris Bart Personal Injury Attorneys

  • Stay true to who you are
  • Cover all media platforms
  • Hire good people, delegate to them, and pay them well

2:00 pm - 2:30 pm

Top 10 Things I Did to Compete with 800 Pound Gorilla - Darryl Isaacs, Esq. with Isaacs & Isaacs, PSC

  • Branding and marketing your firm
  • The secret
  • Advertise for your litigation

2:30 pm - 3:00 pm

80/20 Rule for Law Firms - Micki Love with cj Consulting

  • The formula for knowing your Pareto Point
  • How to use the Pareto Point to grow your fees without increasing costs
  • How to use the Pareto Point to staff your firm to handle cases properly

3:00 pm - 3:30 pm

Break

3:30 pm - 4:00 pm

Google 3-Pack's Changing Landscape: What you Need to Know to Adapt - Seth Price, Esq. with Price Benowitz LLP and Blue Shark Digital

  • Changes made to the local algorithm
  • Why you may have seen your local rankings drop
  • Strategies to adapt to the new local landscape

4:00 pm - 4:30 pm

Why & How to Build the Right Culture - Brian LaBovick, Esq. with LaBovick Law Group

  • You must know thyself to create thy culture
  • You must overcommunicate your vision, mission, and core values
  • You must behavioralise culture

4:30 pm - 5:00 pm

Creating a bulletproof Marketing Strategy for Your Law Firm - Cassidy Lewis

  • Pre-Strategy - How to conduct research that matters
  • In-Strategy - Marketing campaigns that work
  • Post-Strategy - Performance indicators to track